Links are very important in SEO especially backlinks but not all links are helpful in SEO. Though it is most effective away of improving the ranking of one’s website in search engines, not all backlinks serve the same goal. Some don’t improve the rankings at all while others may have negative effect. Therefore, we have to focus on the backlinks that will give positive effects on SEO.
There are various characteristics which we can use to identify high quality backlinks from the others. SEO’s may have different point of views here but it does not mean that if the backlink lacks one or more characteristics, we should consider it as an inferior. If you can get a backlink that has all these characteristics then it is sure that you will yield good results.
Backlinks from Relevant Source
Search engines aims to provide relevant results to users so keep in mind that backlinks from relevant sources are one of the top important backlinks. If the search engines find the relevance on the linking site, the specific page or the content surrounding the link, it is logical to state that it will surely affect the rankings in a positive way.
Backlinks from Trusted Source
Aside from relevance, search engines also check whether a backlink comes from a trusted website/source. Trusted sources are those of high quality like Wikipedia, BBC and etc and are difficult to get links on. We can expect that backlinks coming from these sites will make a great impact on ranking. Search engines will think that since the link is from a trustworthy source, it means that site is of high quality also.
Backlinks that send traffic
This is commonly forgotten by most of us. The main purpose of backlinks is to add value to a page by directing visitors to contents or resources relevant to the topic of the page. Keep in mind that having a link in a prominent position in a trusted/relevant site will increase the chances of being seen and clicked on by visitors. Thus, increasing the traffic and making your site more popular.
Backlinks in contents
It is said that in-content backlinks are valued most by search engines. Why? It is simply because thay appear to be editorial links. Search engines assume that if the link is found in the content, the author of the content deems the link as an important one. Since search engines are after importance, we can think that links that can be found within the main content and towards the top of the page are important links for search engine.
Backlinks from a different source
If you compare 10 links from 10 different websites to 50 links from 3-4 website, search engines will choose the one that came from 10 unique websites. Search engine prefers to have links from a number of unique websites than to have numerous links from the ones that you are already linked to. In short, if you want the link to be high quality, it should be from another website which hasn’t already linked to you.
Backlinks that are not easily acquired
If you easily acquired a backlink then it may have lesser value. Search engines assume that if you get backlinks that easy, then the backlink is of low quality. But it if you got it from a website which rarely (or has high quality) release backlinks then your links is expected to boost the ranking of your site. The guys from www.boostwebseo.com recommend to take your time selecting the right backlinks to be created for your project since you should look a backlinks as a web marketing investment.